Grace Animal Rehab Center
Website Audit
Page Redesign
GARC Animal Shelter approached me to evaluate their existing website and improve their Social Media Ambassador page. This page is responsible for recruiting volunteers to help promote the shelter's animals online. The client needed an outside perspective to identify what wasn't working and a clear, actionable plan she and her team could realistically implement.
My Role
Volunteer UX Consultant
The Problem
The Social Media Ambassador page needs to convert more visitors into volunteers. The broader website had accumulated inconsistencies over time. This was likely caused from multiple contributors maintaining it without shared guidelines, resulting in a page that felt unpolished and difficult to navigate.
My Process
1
Website Audit - Heuristic Evaluation
I began with a full heuristic evaluation of GARC's website, systematically identifying usability issues against established UX principles. I documented every problem I found, noted its impact on the user experience, and outlined a specific recommendation for how to address it. I also conducted a comparative review of other nonprofit organization websites to benchmark what effective shelter and volunteer recruitment pages typically look like, and to identify patterns worth bringing to GARC's design.